Foldable phone will be the next trade? A new battlefield for tech brand?

(iPhone foldable concept image)

After the release of Samsung‘s new foldable phones, the Galaxy Z Fold5 and Galaxy Z Flip5, they have received positive feedback, once again drawing attention to the foldable phone market. Apart from Korean brands, other players such as Chinese manufacturers and American brands like Google are actively entering the battlefield, signaling the beginning of the foldable phone era.

(Samsung Galaxy Z Flip4 advertisement)

Moreover, there are rumors in the market that Apple is secretly developing a foldable iPhone, potentially set to be unveiled in the coming years, challenging Samsung‘s dominance in the foldable phone market. Industry experts state that with an increasing number of brands investing in foldable phone product development, the prices of foldable phones are expected to become more affordable in the future. This shift has the potential to drive market penetration and shipment volumes, benefiting the related supply chains.

(Google Pixel Fold press conference)

Market research firm TrendForce estimates that global shipments of foldable phones will reach 19.8 million units in 2023, with a year-on-year growth of 55%. Another research firm, Counterpoint, reports the latest data showing that while overall global smartphone shipments declined by 14.2% in the first quarter of this year, foldable phone shipments increased by 64%. This indicates a niche market for foldable phones with remarkable growth potential.